Management as a Liberal Art Research Institute

Leadership and Uvalde A Case Study

Michael Cortrite PhD

PUBLISHED:

September 23, 2022


Much analysis has been done of the mass shooting on 5/24/22 at Robb Elementary School in Uvalde, Texas. I will examine the incident from a leadership perspective. My experiences that might make my opinions worthwhile are:

  • Retired police officer, police supervisor and manager of 32 years 
  • Police trainer for the last 30 years 
  • UCLA graduate with a doctor of education in leadership degree 
  • Graduate school professor of leadership for the last thirteen years 
  • Peter F. Drucker researcher at the Management as a Liberal Art Research Institute (MLARI) at the California Institute of Advanced Management (CIAM), for the last 5 years 

 

There are four areas that would help explain the Uvalde law enforcement response to this incident. They are: 

  1. Basic police academy training 
  2. Fear 
  3. Bystander Effect, particularly Diffusion of Responsibility, and 
  4. Leadership and Autonomy 

I will weigh in on each of these, and I will save what I feel is the most important, a lack of autonomy, for last. 


 

BASIC POLICE ACADEMY TRAINING 

I graduated from the Los Angeles County Sheriff’s Academy in 1970 and I still train academy recruits at the Simon Wiesenthal Center Museum of Tolerance, where most police academies in California send their recruits for a day-long workshop on tolerance. The amount of knowledge the academy imparted on us recruits was impressive. However, my most vivid memory of the academy is that there was a strong focus on officer safety. We were told that out first priority was to go home to our families every night. A lot of the curriculum centered on police officer killings, including photographs of dead police officers. The purpose of this was obviously to reduce the number of police officers killed by scaring us into being more cautious. As far as I can tell from interacting with new recruits, this focus on officer safety is still in effect. It probably saves police officer lives, but, at least in my case, it made me less likely to put myself in danger. I don’t know if this is a good thing or a bad thing, but I think recruits should be told that there may be times when officer safety comes in second to saving innocent victims’ lives. 

 

 On August 15, 2022, I spoke with a current police academy instructor from a large police academy. I asked if there was still a large focus on officer safety. The answer I got was “yes and no; the phrase, …first priority was to go home every night… is still used. However the academy also teaches active shooter protocols; that is, …at the scene of a mass shooting officers will advance into the site of any ongoing shooting and act to neutralize the shooter as quickly as possible.” The instructor I spoke to added that they know a police sergeant who does in-service training (training of veteran officers) who tells officers, “If your first priority is to go home at night, look for another job.” 

 

FEAR 

Police officers are human. They react to fear pretty much the same way everybody else does. What would you feel and what would you do if you were asked to confront someone who is armed with one of the deadliest weapons ever devised (commonly known as the AR15) and who has just killed numerous innocent people? Needless to say, the average person would quickly decline for fear of being killed. Police officers have very similar feelings. But police officers have a lot things going for them that should help mitigate their fear compared to the average citizen. Police officers usually have those same AR15-type weapons, training, almost unlimited backup, and hopefully a lot of experience. In case you were wondering, the bullet proof vest will not stop a bullet fired from an AR15-type rifle. 

Personally, I would think back to those lessons at the police academy that I have a responsibility to go home to my family after work. Theoretically, police officers don’t have the luxury of declining to go in after this crazed killer.  I’ll explain this later. 

 

BYSTANDER EFFECT/DIFFUSION OF RESPONSIBILITY 

And now a discussion of a very close cousin of fear— the bystander effect. 

The bystander effect refers to the well-documented fact that at any incident, event or scene where bad things are happening, the huge majority of people choose to be bystanders. They simply watch instead of doing something to help the people being victimized. In 1964 a young woman named Kitty Genovese in Queens, New York was murdered. She was coming home to her apartment and was stabbed numerous times with a knife. Even though the murder took place over several minutes just outside her apartment in view of her neighbors, no one did anything to try to stop the attack. In fact, it was later determined that 37 of her neighbors saw the attack and none of them even called the police. 

 

The Genovese case drew international attention and has been studied by social scientists in hundreds of experiments. A particularly powerful part of the bystander effect is diffusion of responsibility (Rentschler 2016), which has been defined as: 


When a person notices a situation and defines it as requiring 

assistance, he or she must then decide if the responsibility to help 

 falls on his or her shoulders… Diffusion of responsibility refers to 

 the fact that as the number of bystanders increases, the personal 

responsibility that an individual bystander feels decreases. As a 

consequence, so does his or her tendency to help  (Brittanica). 


In other words, “Why should I place myself in danger by doing something when some of these other people will probably do something.” Very shortly after the shooting at Robb Elementary School started there were dozens of police officers at the scene, including the Uvalde School District Chief of Police, Peter Arredondo. It looked like most of them were waiting and wishing someone would do something (Sanderson 2020). Albert Einstein said, “The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing” (Einstein). And bystanders who are in positions of power (such as Chief Arredondo) are especially dangerous because other people look to them as models. Their lack of action encourages and gives permission to others to be bystanders. 

 

How many people at Robb Elementary looked at Arredondo and were emboldened to be bystanders? I would like to add another phrase to the end of Einstein’s quote; that is, “especially if they are a person in a position of power” (I use “person in a position of power” because according to Dr. Kotter of Harvard Business School, just because someone has a title doesn’t make them a leader. They have to earn the title of leader by their actions) (Kotter 2001). A leader and a bystander are two diametrically opposed positions. A leader is the opposite of a bystander (Cory and Cory 2021, Katz 2016). A leader, by definition, takes action. A bystander, by definition, stands by and watches. In the words of Peter Drucker, writing on the definition of leadership, “Wishing won’t make it so; doing will” (Drucker 1954, p.160). 

 

It’s important to note that in April 1999 at Columbine High School in Colorado a mass shooting occurred (15 people were killed). At that time police officers who arrived at the scene waited for the Special Weapons and Tactics team (SWAT) to assemble and come to the scene to deal with the shooters. In 1999 this was the police culture; that is, confronting mass shooters was the domain of specially trained SWAT teams. Since Columbine, police departments have acknowledged that not taking immediate action to neutralize the shooter at a mass shooting increases the likelihood that more people will die. Therefore, policies were universally enacted by police departments to change this culture/tactic; that is, the first officers at the scene of a mass shooting will advance into the site of any ongoing shooting and act to neutralize the shooter as quickly as possible (YOYO Response 2020). This is commonly called the Immediate Action Rapid Deployment (IARD) tactic (IARD 2022). 

 

This change in culture/tactics was huge. It made being a police officer even more dangerous. And keep in mind that, even a small cultural change is difficult and time consuming (Schein 2016). So, this recent (22 years ago) major change in police culture coupled with the bystander effect made it easier for police officers to consciously or sub-consciously succumb to their fears and do what we saw the first officers on the scene at Robb Elementary School do—basically nothing. I suspect that most of these officers looked around and thought something like, “With all these officers here, I’m sure someone is going to do something…soon.” 

 

LEADERSHIP AND AUTONOMY 

This brings us to leadership and autonomy which, I think, is the most important factor that would lead to better law enforcement responses to mass shootings. One of the earliest uses of autonomy in leadership is from Peter Drucker in his 1954 book, The Practice of Management. Drucker described a management strategy he named Management by Objectives (MBO). This strategy was radical for its time in that it suggested, among other things, that management should share responsibility with the employee for deciding how the employee should do their job. In other words, giving the employee autonomy. Today MBO is widely used in various forms (Staunstrub 2022). According to Exchange Leadership, MBO was being used by 79% of Fortune 1000 companies in 2008 (Curtin 2022, Sung et. al., 2022) and others have found that management by objectives positively affects employee engagement and meaningfulness. 

 

Perhaps the best description of leaders using autonomy to motivate employees is from Daniel Pink in his New York Times bestselling book, Drive (Pink 2009). Pink makes the case that one of the most effective ways to motivate people is by giving them as much autonomy as possible. People who get to make their own decisions as to how they are going to do their jobs, will do a much better job. They will be more engaged and prouder of their accomplishment.  Lao Tzu said, “Of the best of leaders, when the task is done, the people say, ‘We did it ourselves” (Heider 1997). Conversely, if people are told what to do and how to do it, they will probably comply, but they will not be committed and will only do the minimum required. 

 

 

A new study (Maran et al. 2022) concurs with Pink on the effect of autonomy on job engagement. They posit that employees, given a high degree of autonomy, are more engaged, higher performers, and better decision makers. When employees are given autonomy, once vision is set, they develop a clearer understand of their goals, and align their decisions with the organization’s vision and goals. And just getting to practice making decisions makes them better decision makers: “This granting autonomy acts as a vitamin for goal achievement” (p. 147). 

 

The Texas House of Representatives Investigative Report on the Robb Elementary Shooting report was published on July 17, 2022 (Texas House of Representatives Investigative Report on the Robb Elementary Shooting 2022). The report cites numerous failures and mistakes by numerous people. This paper will point out only the failures of leadership cited in the report. The report noted several high-ranking law enforcement personnel who exhibited a shocking lack of leadership.  It reported that among the first law enforcement people to arrive at Robb Elementary were Uvalde School District Chief of Police, Peter Arredondo; Uvalde Police Department Acting Chief of Police, Lt. Mariano Pargas; and Uvalde Police Department SWAT Commander, Staff Sgt. Canales. Lt. Pargas told the committee that he and Chief Arredondo never communicated with each other. Staff Sgt. Canales was one of three officers seen in surveillance video approaching the door to classroom 112, where the shooter was. When the shooter shot through the wall the three officers ran away. This was at 11:37 AM. It was 12:50 PM when a U.S. Border Patrol Tactical Team (BORTAC) made entry and confronted the shooter. As Staff Sgt. Canales was exiting the building he was heard to say, “we got to get in there” (p.58). He then helped other officers evacuating children from other classrooms. Cable News Network (CNN) aired a special on August 7, 2022, What Really Happened in Uvalde (CNN 2022). It showed Texas Governor Gregory Abbott at a news conference 24 hours after the shooting saying the law enforcement officers at Uvalde saved lives by running towards the gunfire. There was also video of Staff Sergeant Canales and two other officers running away from classroom 112 when the shooter shot through the wall. 

 

The report states that “The general consensus of witnesses interviewed by the Committee was that officers on the scene assumed that Chief Arredondo was in charge or that they could not tell that anyone was in charge of a scene described by several witnesses as chaos and a ‘cluster’.” 

 

INTERVIEW WITH CHIEF JACQUELINE SEABROOKS 

On 7/30/22 I interviewed retired police chief, Jacqueline Seabrooks. The police department she was chief of at the time had a mass shooting in 2013 (CNN 2013), that by all accounts, even though 5 people died, was a hugely successful law enforcement response. This shooting started at a residential house in the city and ended at the local community college. During her 37-year career Seabrooks was police chief of two different medium size Southern California police departments. She retired from the department where the mass shooting occurred and was chief of the other department for five years. Due to a disastrous law enforcement response to some civil unrest and mass looting in May 2020 (Los Angeles Magazine 2020) she was asked to return to that department where the mass shooting occurred as interim chief for a year.   

 

The questions I asked Seabrooks about her experiences of being the Chief of Police and having the ultimate responsibility for a successful law enforcement response to a mass shooting were: (1) What about your and your staff’s leadership helped make the response to this incident so successful? and (2) What did you learn about leadership from your involvement in this incident? 

 

 Seabrooks mentioned the nationally used Incident Command System (ICS) (ICS 2022) that was immediately put into place when the incident started. This system facilitated several organizations to seamlessly work together under a single command structure. Seabrooks cited an interaction she had with a captain from her department who, in accordance with the ICS system, had declared himself the Incident Commander. (She said that every member of her department is regularly and thoroughly trained in ICS.) She arrived at the incident command post and the captain asked her if she was assuming command. After getting a quick briefing on the situation, she replied, “Certainly not, carry on.” In other words, Seabrooks reinforced in this person that he had the autonomy to continue making decisions about the incident. She was telling him that she trusted him and his competence to do what was needed to successfully carry out their mission. She told me that the people carrying out the mission did not need her sticking her nose into everything. She said that leadership is giving her people what they need, staying out of their way, and being available if they have any questions. Seabrooks said that as a leader she believes that hiring the right people and then trusting them to effectively do their jobs makes for engaged and committed employees at all levels, who are not afraid to lead and make decisions. She said that it appeared that members of law enforcement in Uvalde were not talked about as leaders or told that everyone in an organization can and should be a leader. 

 

 For many years Seabrooks had been inviting the (much smaller) college police department to join the city police department in whatever training they were doing. This made for good relationships and cooperation between the two police departments. So, when it came down to having two city police officers and one college police officer being in the right place at the right time to engage the shooter, they quickly formed a team and neutralized the shooter, thereby saving uncountable lives. They didn’t need to ask for permission; they just did their job. Seabrooks said, “What they did was the opposite of just following orders.” Seabrooks also talked about complacency, the “It can’t happen here” attitude, and the idea that you don’t need a title to be a leader. She has always tried to send a message to employees that, in police work, mental preparedness is just as important as physical preparedness. And every employee should be mentally prepared to take charge of a scene at any time. As a police administrator she has had regular dialogues with subordinates about the fact that police officers are human and there are officers who might freeze up or not commit to putting their lives in jeopardy to save innocent citizens’ lives. These dialogues have the effect of reminding officers of their responsibilities, confronting themselves about these responsibilities, and keeping complacency in check. 

Seabrooks added that a very important part of leadership is also, to keep an eye on the police officers for the foreseeable future, who shot the suspect for symptoms of post-traumatic stress disorder (PTSD) (Garrett 2006). 



 

 

CONCLUSIONS 

Historically, law enforcement agencies are conservative and hesitant to move away from command-and-control leadership and towards giving employees more autonomy. However, my experience is that they are slowly becoming more open to the more progressive styles of leadership. A leadership program that was started by the California Commission on Police Officer Standards and Training in 1989, the Sherman Block Supervisory Leadership Institute (SBSLI) is very progressive and has trained several thousand front line supervisors from every law enforcement agency in California. 

 

Maybe the Uvalde event is the impetus for law enforcement people in positions of power to start embracing empowerment; hiring and promoting the right people, giving guidance, goals, and vision, and encouraging officers to make as many decisions as possible. 

 

The first officers on the scene at Uvalde didn’t seem to think of themselves as leaders. If they did, they would have made the decision, without being told, to do something. In watching video on the incident, I would call many of these officers unengaged. The reality is that everyone, no matter their title or position, influences other people and is therefore a leader (Sanborn 2006). Everyone should be encouraged to practice being better leaders by honing and practicing their leadership skills. 

For current people in positions of power in law enforcement who are concerned about losing power or feeling unneeded, or “having the inmates run the asylum” Matthew Barzun, former ambassador to the United Kingdom and Sweden, has some advice. He makes a very convincing case that by giving employees more autonomy/power, you are saying to them, “I care for you, trust you, and want you to succeed.” This helps in building a trusting, caring relationship between employee and supervisor and therefore will result in more influence (personal power) and engagement for both employee and supervisor (Barzun 2021). 

 

Peter Arredondo, Uvalde School District Police Chief, was a bystander at the school. The Uvalde shooting might have turned out differently if Arredondo had realized that he was one of those law enforcement officers who would not commit to risking his life to save innocent people, so he should have just stayed away. The report, of course, points out that since the 1999 Columbine tragedy all police officers must be willing to risk their lives without hesitation. And at the Uvalde shooting police officers failed to adhere to their active shooter training. It is unknown if Uvalde police superiors regularly reinforced this training. The Uvalde School District Chief of Police, who was inside the school failed to assume command or to assign anyone else to take command. And, only after 77 minutes did anyone exercise leadership; at that time members of the U.S. Border Patrol Tactical Team entered the classroom where the shooter was. The report seems to place blame for the lack of leadership on all Uvalde law enforcement personnel. “The entirety of law enforcement and its training, preparation, and response shares systemic responsibility for the many missed opportunities on that tragic day” (p.7). 


RECOMMENDATIONS 

  • The bystander effect is real and needs to be a subject of regular training for all law enforcement personnel. 
  • Hiring and promotional testing should be about finding leaders, not charismatic people. Demagogues are charismatic. Leaders act with integrity. (Drucker 1964 p.159). The hiring and promotional processes should also take into account whether or not the potential candidates are sure that they can prioritize the lives of innocent citizens over their safety and the safety of their subordinates. 
  • Officer safety is not what it used to be. Police academies need to stress to recruits that starting in 1999 there was a major change in policing policy. Police officers now need to manage their fear and prioritize the lives of innocent citizens over their own safety. 
  • All members of law enforcement should take note that Uvalde law enforcement and the Uvalde School District was a victim of complacency (“It can’t happen here.”) Regular communication and dialogue are the best way to ensure that complacency will not take hold of your organization. 
  • It seems that when an organization is being examined or evaluated, the cliché, “poor communications” always seems to come up. The Uvalde shooting was clearly a case of disastrous communications or lack of communicating altogether, especially from people in positions of power. Every organization can use more practice/training in improving communication. 

 

References 


Anonymous, The YOYO Response, Police Vol.44 Iss.8 Aug. 2020 

 

Barzun, Matthew, The Power of Giving Power Away: How the Best Leaders Learn to Let Go. 

Penguin Random House, New York 2021 

 

Britannica, Diffusion of Responsibility 

https://www.britannica.com/topic/bystander-effect/Diffusion-of-responsibility 

 

Curtin, Joseph, Using Management by Objectives To Improve Performance,  

https://www.researchgate.net/publication/255645533_Values- 

Exchange_LeadershipR_Using_Management_by_Objectives_Performance_Appraisals_t 

o_Improve_Performance 

 

Cory, David and Cory, Jill. Emotional Intelligence and the Bystander Effect: Being a Leader is the 

 Opposite of Being a Bystander. Webinar August 26, 2021 Emotional Intelligence  

Training Company. https://www.emotionalintelligence.ca/2021/08/emotional- 

intelligence-and-the-bystander-effect/ 

 

CNN, Cable News Network 2013  

 https://www.cnn.com/2013/06/09/justice/california-college-gunman 

 

CNN, Cable News Network 2022 

https://cnnpressroom.blogs.cnn.com/2022/08/04/anderson-cooper-360-special-report-what-really-happened-in-uvalde/  

 

 

Drucker, Peter F., The Practice of Management. Harper & Row. New York 1954 

 

Einstein, Albert. https://philosiblog.com/2011/11/29/the-world-is-a-dangerous-place-to-live- 

not-because-of-the-people-who-are-evil-but-because-of-the-people-who-dont-do- 

anything-about-it/ 

 

Garrett, Ronnie. Don’t Cowboy Up: Healthy Agencies Help Officers Get Out of the Saddle and 

 Ride the Waves of Their Emotions to Keep Stress Disorders at Bay. Law Enforcement  

Technology Vol. 33, Issue 2, Feb. 2006 

 

Heider, John, The Tao of Leadership Humanics New Age, Atlanta 1997 

 

(IARD), Immediate Action Rapid Deployment Tactic Retriev 

https://www.police1.com/police-products/wmd-equipment/ppe/articles/immediate- 

action-rapid-deployment-new-rules-of-engagement-wbXig9LBrPJRnpQh/Page Break 

ICS100, Incident Command System 

 https://www.usda.gov/sites/default/files/documents/ICS100.pdf 

 

Katz, Jackson. The Macho Paradox: Why Some Men Hurt Women and How All Men Can Help 

 Sourcebooks, Inc. Naperville 2006 

 

Kotter, John P. What Leaders Really Do. Harvard Business Review December 2001, 

 

Los Angeles Magazine, 2022 

https://www.lamag.com/citythinkblog/santa-monica-police-may-31/sions Into Results 

 

Maran, Thomas K.;Baldegger, Urs; Klosel, Kilian, Turning Vi: Unraveling the 

Distinctive Paths of Leading with Vision and Autonomy To Goal Achievement.   

Leadership and Organization Development Journal Vol. 34 No. 1 2022 

 

Pink, Daniel H, Drive: The surprising Truth About What motivates Us Penguin Group New Your 

2009 

 

Rentschler, Carrie Filmic, Witness To the 1964 Kitty Genovese Murder Urban History Vol. 43 Iss. 

4 2016 

 

Sanborn, Mark, You Don’t Need a Title to Be a Leader: how anyone, anywhere Can Make a 

Positive Difference. Waterbook Press, Colorado Springs 2006 

 

 

Sanderson, Catherine, The Bystander effect: The Psychology of Courage and Inaction William 

Collins Publication. London 2020 

 

Schein, Edgar and Schein, Peter, Organizational Leadership and Culture Jossey Bass. New York 

 2016 

 

Staunstrup, Per A., Management. By Objectives is Still Relevant, 

https://www.linkedin.com/pulse/management-objectives-still-relevant-per-aae-staunstrup/ 

 

Sung, Moon J.; Yoon, Dong-Yeol; Han, Caleb S., Does Job Autonomy Affect Job Engagement? 

Social Behavior and Personality journal Vol. 50 Iss. 5 (2022) 

 

Texas House of Representatives Investigative Committee on the Robb Elementary Shooting 

Report. 2022 

 https://house.texas.gov/_media/pdf/committees/reports/87interim/Robb-Elementary- 

Investigative-Committee-Report.pdf 

 


By Byron Ramirez Ph.D. February 11, 2025
Peter Drucker escribió extensamente sobre las funciones y responsabilidades de los gerentes y sobre los principios que podrían ayudar a mejorar el desempeño organizacional. En sus obras, Drucker infiere que los individuos que conforman la organización deben cultivar el autoconocimiento, la autoconciencia y desarrollar sus habilidades a través de la aplicación. Aprendemos por primera vez sobre el concepto de la gestión como arte liberal en el libro de Drucker, "The New Realities". En este texto, Drucker se refiere a la gestión como arte liberal: "La gestión es, por lo tanto, lo que la tradición solía llamar un arte liberal - 'liberal' porque trata con los fundamentos del conocimiento, el autoconocimiento, la sabiduría y el liderazgo; 'arte' porque trata con la práctica y la aplicación. Los gerentes recurren a todos los conocimientos e ideas de las humanidades y las ciencias sociales - en la psicología y la filosofía, en la economía y la historia, en las ciencias físicas y la ética. Pero deben enfocar este conocimiento en la efectividad y los resultados." (Drucker, 1989) Drucker argumentó que debemos reconocer que la naturaleza humana es imperfecta, pero que, a través de la observación y la contemplación, y mucha, mucha práctica, la toma de decisiones puede mejorarse. Con el tiempo, a medida que las personas practican la gestión de manera ética y responsable, la comunidad en general se beneficia de las decisiones tomadas en organizaciones responsables y socialmente conscientes. La gestión como arte liberal es un concepto que caracteriza una filosofía, una que se basa en los elementos del conocimiento, el autoconocimiento, la sabiduría y el liderazgo. Esta filosofía implica que cualquier individuo tiene el potencial de crecer y desarrollarse, y convertirse en un gerente efectivo, siempre y cuando este individuo se tome el tiempo para reflexionar, desarrollar habilidades y conocimientos, y adquirir continuamente experiencias que enriquecerán su perspectiva sobre cómo liderar eficazmente a otras personas. Sin embargo, Drucker reconoció que el interés propio interrumpe y, en los peores casos, impide y restringe los esfuerzos de los demás. Como tal, el gerente debe desarrollar la capacidad de observar lo que está ocurriendo dentro y fuera de la organización. Al mismo tiempo, la persona debe desarrollar la autoconciencia y la capacidad de reflexionar sobre su propio comportamiento y las decisiones que toma. Esto incluye analizar cómo las decisiones pueden influir en las acciones y el comportamiento de los demás. Es a través de la autorreflexión y la conciencia que podemos notar lo que ha funcionado, lo que no y lo que podríamos hacer de manera diferente la próxima vez que surja otra situación. Un gerente puede desarrollar inteligencia emocional, utilizando el concepto de Daniel Goleman. Y en el contexto de la gestión como arte liberal, esto es lo que llamaríamos autoconocimiento. Un gerente puede volverse más efectivo y llegar a apoyar el crecimiento y desarrollo de los demás, siempre que aprenda a valorar a las personas por quienes son, y les permita espacio para ser ellos mismos. Pero para hacer esto, el gerente debe aprender a escuchar a los demás, respetarlos y reconocer sus preocupaciones y necesidades. También es importante aprovechar las ideas y sugerencias de las personas para ayudar a encontrar soluciones. Esta es un axioma importante dentro de la gestión como arte liberal. Otro elemento clave de la gestión como arte liberal es la noción de que el individuo debe construir conocimiento. Como tal, la persona debe buscar activamente información, datos, hechos e historias que puedan ayudar a aumentar el conocimiento. Además, podemos mejorar nuestras habilidades gerenciales y decisiones aplicando una perspectiva transdisciplinaria para resolver problemas. La perspectiva transdisciplinaria proporciona al individuo una visión integrada y más holística que combina diferentes puntos de vista de las artes, las humanidades y la ciencia. Drucker postuló que podemos aprender leyendo historia, filosofía y economía, y que la reconciliación de ideas de múltiples disciplinas puede ser beneficiosa para determinar el mejor curso de acción. Drucker sugirió que la consideración cuidadosa de diferentes alternativas y efectos posteriores, contingencias y resultados potenciales, mejoraría las decisiones y permitiría que el individuo se convierta en un tomador de decisiones más efectivo. Según la gestión como arte liberal, es importante que consideremos cómo nuestras acciones influirán en los demás y que asumamos la responsabilidad de nuestras acciones. La gestión como arte liberal postula que las personas se definen a sí mismas (y sirven a la sociedad) a través de la acción responsable. Esto significa que los gerentes efectivos actuarán de manera responsable y con ética, y utilizarán su estatus y poder para promover el bienestar de la organización y su gente. Esto infiere que el individuo actuará con el mejor interés de la organización (y sus partes interesadas) en mente. Actuar con buen juicio, tener lucidez y una mejor comprensión de las situaciones y contextos es lo que llamaríamos ejercer la sabiduría. Para involucrar a las personas y construir mejores organizaciones, y en última instancia contribuir a lo que Drucker llamó una "sociedad funcional", es vital que tratemos a todas las personas dentro de la organización con respeto y dignidad. Y que ayudemos a las personas a crecer y desarrollarse y a encontrar significado en lo que hacen. Así es como se construyen las grandes organizaciones. Esto es lo que llamaríamos liderazgo. Y los líderes dentro de la organización deben ser conscientes de que el mundo evoluciona y que algunas cosas deben cambiar, mientras que otras deben mantenerse. Esto significa equilibrar el cambio y la continuidad y reconocer qué proceso o actividad necesita ser renovado, y cuál otra práctica necesita ser preservada.  La gestión como arte liberal está arraigada en la práctica y la aplicación, en la autorreflexión, en tratar a las personas con dignidad y respeto, y en usar un lente transdisciplinario para ayudar a mejorar las decisiones. Se necesita tiempo para lograr resultados y construir grandes organizaciones. Pero se puede lograr. Y las organizaciones cuyos gerentes pueden practicar y aplicar, y reflexionar y aprender continuamente de sus acciones, tienen más probabilidades de ayudar a construir una mejor comunidad y una sociedad funcional y próspera. Referencias Drucker, Peter F. (2003) A Functioning Society (Routledge, London and New York) Drucker, Peter F. (1989) The New Realities: in Government and Politics, in Economics and Business, in Society and World View (New York: Harper & Row) Goleman, Daniel. (2007) Emotional Intelligence. 10th ed., Bantam Books.
By Karen Linkletter Ph.D. February 7, 2025
“What does ‘Capitalism’ mean when Knowledge governs – rather than Money? And what do ‘Free Markets’ mean when knowledge workers – and no one else can ‘own’ knowledge – are the true assets?” (Peter Drucker, 1999). This issue of my newsletter focuses on features of today’s knowledge work, and what knowledge work might look like in the future. In part one, I discussed some of the challenges associated with measuring knowledge worker productivity. In this installment, I’ll take up Drucker’s concept of “Post-Capitalist Society” and what it might mean for knowledge work in the 21st century. Fear not; this will not be an academic treatise on Marx or Marxism. But central to an understanding of our knowledge-based society is some sense of how previous industrial society was configured and structured. As I argued in the last installment of this newsletter, part of our difficulty with measuring knowledge worker productivity is that we still use the language of industrial capitalism: we measure productivity in terms of output, particularly in quantity. We lack a more modern understanding of what productivity looks like. Why? Marx and Capitalism Marx saw capitalism as a stage in history, as part of a larger pageant of human conflict. In The German Ideology (1845), Marx critiques the idealism of German philosophy as locked in the realm of thought instead of material reality. It is time, he argues, for German philosophers to stop simply criticizing each other regarding implications of spiritual matters (the nature of knowledge, etc.) but rather to address the realities of material life. Marx was reacting to the decline of Hegelian thought, and transformed Hegel’s spiritual dialectic model into dialectical materialism. For Hegel, human development was a process of conflict at the spiritual level, when human understanding is challenged by contradicting experiences and events, leading to a new level of awareness, all guided by “Geist”. Marx took this out of the spiritual realm and grounded it in worldly events; his dialectic model was still one of human transformation and development, but it morphed into a model of class conflict. Dialectical materialism involved observable conflicts in social conditions and economic status that would then be acted upon to create a new social order. Like Drucker, Marx was a social theorist, and was reacting to the dramatic changes he saw happening in his time. Marx and his associate Engels observed the transformation from a rural to an industrial society and the associated social upheavals. Marx and Engels focused on the shift from an economy where value was derived from labor to one that relied on machines and money (capital) to produce the material needs of human beings. The culmination of their efforts was Marx’s massive work, The Capital (Das Kapital), published in three volumes in 1867, 1884, and 1894. The work is an intricate analysis of capitalism as an economic system as well as a social structure. There is no substitute for actually reading the text, but, for our purposes here, Marx had several key points that are germane to our discussion of today’s knowledge society: 1. Labor theory of value : Marx challenged utilitarian viewpoints of value, stating that the value of products lies not in their satisfaction of human wants, but in the human labor used to produce them. Value is in production, not in the end-user’s perception of value. 2. Ownership of means of production : In earlier rural societies (at least those with free labor), labor owned the means of production (its own work). Under capitalism, a ruling class owned the machinery and financial instruments (the capital) necessary to production. They also, in fact, own the labor, as workers no longer have a say in their hours, working conditions, etc. Owners derive unearned income from the labor of workers who are under their control. 3. Alienation: The process of industrial production involves an increasing deskilling of work, meaning workers have less of an association with the larger purpose of the process or output. As labor is divided into more specialized functions, there is increased alienation. 4. Dialectical materialism : As capitalism increases social conflict (class conflict), it sows the seeds of its own demise. It is part of Marx’s historical theory of capitalism as one stage in human development. Eventually, socialism will replace capitalism, and workers will own the means of production, ushering in a new social order. Post-Capitalist Society In 1993, Drucker published Post-Capitalist Society, a book that advances a bold argument about Marx’s theories and the trajectories of history. It was one of his more successful books, and I think he left us with much to think about as we navigate the waters of the new or next knowledge society. Drucker looks back on Marx’s evaluation of capitalism with an historical view, much like Marx looked at Hegelian and other assessments of society in his time. In this sense, Drucker follows in the tradition of European theorists critiquing the ideas of the past, using an historical argument. According to Drucker, the manufacturing economy framed the conversation around society, economics, and politics from the late 1800s to the 1950s. Marx’s labor theory of value dominated discussions, as workers competed to have equal power and voice with owners (capitalists). However, as Drucker argues, the owners of capital (the financial titans of industry) peaked by the First World War, and were replaced by professional managers by the 1950s. The classic dialectic between labor and capital was no longer relevant by the 1950s, as “capitalists” no longer existed. Drucker posits that by the 1970s, “capital” would be in the hands of the workers themselves in the form of pensions, mutual funds, and other collective methods of corporate ownership. According to Drucker, the factors of production were no longer labor or capital, but knowledge by the mid-20thcentury. Knowledge workers owned the capital (pension funds, and later 401ks) and also owned the means/tools of production (knowledge). This perspective upended not only traditional notions of capitalism as viewing labor and capital as the primary inputs for production, but also upset the social order. Moreover, we faced a new economic challenge of measuring productivity in a new way (related to knowledge) but also a social challenge as the old service (manual labor) workers would be left behind. Furthermore, we would face a dichotomy between intellectuals and managers. Both of these conflicts are akin to what Marx alluded to in his reference to dialectical materialism. In essence, while highly critical of Marx, Drucker used a version of Marxist theory to postulate the existence of a “post-capitalist society.” Drucker was no fan of Marx but uses an historical argument and similar language about analysis of inputs (labor and capital, but in Drucker’s case, knowledge). The difference is that Drucker is not engaging in a dialectical process (and not one focused on material concerns alone). According to Drucker, one of the primary reasons that Marx’s worldwide proletarian revolution failed to materialize was the inadequacy of his model of “economic man” (his sole emphasis on material satisfaction as an indicator of society’s wellbeing). Drucker rejected this model of society, arguing for an industrial model of society where the manufacturing plant community provided meaning to the worker. Crucial to defeating the forces of totalitarianism (and Marxism, for that matter) was providing individuals in society with status and function . Status gives people a place in the social structure, whereas function provides individuals with a purpose. Economic meaning was not enough; people needed this larger sense of individual and community meaning. In the early twentieth century, because of the incredible gains in manufacturing productivity, capitalism emerged as the dominant system. However, as society moved away from industrial employment towards knowledge work, this new post-capitalist society presented new challenges – including the possibility for social disorder. Thus, Drucker turned to understanding the “ knowledge society ”, a new stage in human development. According to his analysis, what were the new challenges inherent in this new knowledge society? As we saw in the previous installment of this issue, knowledge worker productivity and its measurement represented one such challenge – one we still face. Drucker also wrestled with questions of worker motivation, social disorder, and compensation disparities. In our next installment, we’ll expand on Drucker’s concerns and see how they might help us understand where we are with our current knowledge society and the challenges we face. 
By Michael Cortrite, Ph.D. February 7, 2025
One cannot manage change. One can only be ahead of it…In a period of upheavals, such as the one we are living in, change is the norm. To be sure, it is painful and risky, and above all, it requires a great deal of very hard work. But unless it is seen as the task of the organization to lead change, the organization…will not survive. Peter Drucker in Management Challenges for the 21 st Century (2001) Alan George Lafley was the CEO of Proctor and Gamble (P&G) from 2000 to 2010 and 2013 to 2016. The Proctor and Gamble Company is a consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837. Today, Proctor and Gamble is healthy and is ranked 55 th in the Forbes Global 2000. In 2000, just before Lafley was appointed CEO, P&G stock dropped by almost 30% in one day, and the next week, it dropped another 11%. P&G lost $85 billion in market capitalization a few months later. Lafley described it as a crisis of confidence; inside the organization, employees were blaming each other, and outside the organization, market analysts and investors were surprised and angry. Retirees were angry over losing half of their profit-sharing nest eggs. The news media used headlines such as “P and G Investor Confidence Shot”, “Trouble in Brand City,” and “Does P&G Still Matter?” It appeared that a major, almost 200-year-old company, was in danger of going out of business. Fortunately, Lafley had the advantage of being familiar with Peter Drucker’s writings and was able to talk with him in person. What follows is an accounting of Lafley's actions using his own experience (P&G was his first CEO job) along with Peter Drucker’s writing and personal advice on sustainability. · One of Drucker’s last works was answering the question, “What is the work of the CEO?” Lafley realized that the CEO is singularly held accountable for the performance and results of the company and acted accordingly. · Trust is needed for sustainability. Trust at P&G had evolved to mean that employees could rely on the company for lifetime jobs. Lafley redefined it as consumers’ trust in the company’s brands and shareholders’ trust in its value as a long-term investment. · The consumer is boss. This mindset was emphasized to all employees. Another more famous Drucker Quote is, “The purpose of a business is to create a customer.” Lafley turned around the company-wide habit of losing touch with customers by emphasizing employees at all levels getting closer to customers. · Lafley listened to Drucker that a company must decide what business you are in (or not in). Lafley took the advice and after careful analysis caused P&G to keep some products and businesses, eliminate some products and businesses, and add some products and businesses. This was also the advice Drucker gave to Jack Welch, General Electric CEO, a few years earlier about streamlining the company by focusing on where to compete and where not to compete. Lafley expanded Drucker’s advice by adding his own statement on sustainability; “We must work on the present to earn the right to invest in the future.” · As published in the Wall Street Journal in January 2005 (The American CEO) Drucker observed that we don’t completely understand the unique role of the CEO; What is the work that only they can do and that they must do? The CEO has the power and the ultimate responsibility for business sustainability. The CEO is the link between the inside of the organization and the outside of the organization. He or she alone experiences the meaningful “outside” the organization and is responsible for understanding it, interpreting it, advocating for it, and presenting it in a way that enables sustainable sales, profit, and total shareholder return. For Lafley, “meaningful outside” can include several stakeholder classes, but it emphasizes the idea that the “Consumer is Boss.” Lafely saw that over the years, P&G employees had been drawn to internal interests, and inward focus is the enemy of growth. It is the CEO’s job to deal with outside stakeholders and have a deep understanding of their competing interests, as well as how those interests correspond with the capabilities and limitations of the organization. And Lafley went to work on reinvigorating focus on “outside the organization stakeholders” while keeping in mind that employees are a company’s most valuable asset. Strengthening relationships with analysts and investors resulted in a better understanding of their wants and needs. · Drucker said that effective CEOs make sure that the performing people are allocated to opportunities, rather than only problems. Lafley took this advice to heart and also reiterated the importance of succession planning. · Avoiding complacency in an organization is a must. The CEO should always ask, “Are we winning with those who matter most and against the very best?” The CEO should ensure that the company’s values, purpose, and standards stay relevant for the present and the future and for the businesses the company is in. CODA When looking at overall company sustainability, the difference in governance between Jack Welch of General Electric and A.G. Lafley of Proctor and Gamble is dramatic This is a potential subject for further research on sustainability. In the leadership literature Lafley is generally rated as a hands-on people person who consistently strived to develop leadership in his employees. He was respectful of employees and valued listening to them. He could be described as a servant leader or a follower of Peter Drucker’s management as a liberal art leadership style. Welch was very competitive and was also described as having a combative and aggressive personality. He stressed shareholder value and the absolute necessity of financial performance. In the name of cost-cutting, he would occasionally order massive layoffs, which caused employee resentment and mistrust. His mantra of “Win at Any Cost” has been said to damage the ethical behavior of employees. When Lafley and Welch were CEOs of their respective companies, the companies thrived. When Welch left GE in 2001 the company had “disappointing results for 2 decades.” When Lafley left P&G in 2016 the company continued to thrive and is still highly rated. Bibliography Silva, A. 2015. What Can We Learn from Great Business Leaders? Journal of Leadership Studies. 23 January 2015. Donlon, J. 2007. Proctor and Gamble. Chief Executive. Iss. 30. December 2007. 58-62. Lafley, A. G. (2009) What Only the CEO Can Do. Harvard Business Review, May 2009
Show More
Share by: