This informal Zoom discussion explored the many ways character matters at the individual, group, organization, and societal level. It went beyond an understanding of character and its importance to demonstrate how we can all develop character and apply it in our organizations. The conversation, which was open to the authors who participated in the Amplify series on character leadership, and other members of Arthur D. Little's open consulting community, built on the topics addressed in these two Amplify issues. The discussion was facilitated by the issues’ Co-Guest Editors, Dusya Vera, Professor of Strategy at Ivey Business School, and Ana Ruiz Pardo, Postdoctoral Research Associate at Ivey Business School.