Management as a Liberal Art Research Institute

Student Activism and MLA: The Importance of Status and Function in Society

Karen E. Linkletter, Ph.D.

PUBLISHED:

January 4, 2022

How do we find individual freedom, dignity, status and function in a society dominated by institutions that, to many, don’t seem to function effectively?

…it suddenly dawned on me that many of the young Americans now in college and graduate school are searching for an ethic based on personal (if not spiritual) values, rather than on social utility or community mores – what one might call an Ecumenical Ethic. The old ideologies and slogans leave these young adults cold…But there is a passionate groping for personal commitment to a philosophy of life. Above all, a new inner-directedness is all the rage in this group. Peter Drucker, “The Romantic Generation,” Harper’s Magazine, May 1966.


In doing research for a project, I revisited an article Drucker wrote about college students in the 1960s. Titled “The Romantic Generation,” this piece is Drucker’s musing about what was then referred to as “the generation gap.” Why were young people in the 1960s so different from college students in the 1950s, who were much less rebellious? I wanted to share some of Drucker’s insights from this article because many commentators today remark that college students in this era are increasingly rebellious and contentious. References to “wokeness” and “cancel culture” pepper commentaries, as voices argue that college students are intolerant of dissenting opinions and downright hostile toward freedom of speech. Do Drucker’s observations of young adults in the 1960s shed any light on the debates over discourse and student activism?


At the time of Drucker’s article, students were concerned with a number of social justice issues, including the civil rights movement and students’ rights. At the University of California, Berkeley, the Free Speech movement during the 1964-1965 academic year involved a student-led protest against a ban on on-campus political speech and activities. Fueled by the civil rights movement and later protests against the Viet Nam War, the Free Speech movement represented students’ rebellion against 1950s-era anti-Communist restrictions on First Amendment rights of young people. Universities and colleges were believed to be in loco parentis, or “in the place of a parent” with the power to limit young people’s rights for their own safety. Women were subject to curfews, and there were other significant restrictions on students’ private lives. The Free Speech movement at Berkeley was the death knell for in loco parentis on most college campuses, where students are now treated as adults.


But it was the civil rights movement that motivated students throughout the United States to engage in activism, often in ways that endangered their own lives. The Freedom Riders were groups of college students who protested segregation in the South. Students from Northern universities traveled to the Deep South in the summer of 1961 to work with activists from Southern colleges and universities to desegregate public transportation. White students would sit in areas on buses designated for black people, and black students would integrate into white seats. The events were nationally televised. When buses were burned and students beaten in places like Birmingham, Alabama, the whole world watched; in fact, the Soviet Union gleefully used television images of violent reactions to non-violent protests to denigrate capitalism. Then there were the Freedom Schools organized in 1964, the first one of which was in Mississippi. These free schools were designed to educate Southern blacks on their own history and organize them to achieve social, economic, and political equality. Drucker comments on this in his article:

The young people are much closer in their views on civil rights to the abolitionists of a century ago than they are to yesterday’s liberals. The oppression of the Negro is to them a sin rather than a wrong. “We Shall Overcome” has the ring of a gospel hymn rather than that of a New Republic editorial. This explains in large part the tremendous impact the civil rights movement has had on the mood, vision, and worldview of the campus generation. In addition, civil rights has offered scope for individual initiative and effectiveness, something our society otherwise does not readily grant to men or women in their early twenties. There are students, white and coloured, who have gone South to teach in the Freedom Schools. There are the white college girls up North who in considerable numbers venture into the meanest Negro ghettos of the big cities to tutor or counsel, often entirely on their own.

What caught my attention most about this part of Drucker’s discussion is his comment that the civil rights movement gave young people “scope for individual initiative and effectiveness” – In other words, status and function. Drucker rarely wrote about issues of race, gender, or social justice. But when he did, it was always in the context of his larger philosophy of a functioning society of institutions – the very philosophy that drives Management as a Liberal Art. Elsewhere in this article, Drucker sounds a bit like a cranky older person, complaining about the sentimentality of college students and reminiscing about his days as part of his own “romantic generation.” But his point is important: young people need to feel that they have a voice, a place, status and function. If they do not, they will turn on the very institutions that support them (universities and colleges). When Drucker comments that the students of his era are searching for “personal commitment to a philosophy of life” and are “inner-directed,” he is not being cheeky or critical. He is echoing his own young self who found meaning in the writings of the philosopher Kierkegaard. How can young people be part of a functioning society of institutions? Especially when those institutions seem to alienate those who are “inner-directed,” driven by values and morals rather than by the kudos and rewards offered by the outside world? Drucker’s own crisis revolved around the failure of every institution to stave off National Socialism. How could a young man have faith in society, or find meaning as an individual, when hope was seemingly lost? For, Drucker, Kierkegaard’s existentialism was the answer.


Young people in the 1960s faced a similar existential crisis, driven not by Nazis but by a sense of society’s moral failure. Despite the promises of freedom and equality embodied in America’s founding documents, the country still embraced segregation and racial intolerance. The Viet Nam war was evidence of Eisenhower’s “Military-Industrial complex,” a set of powerful institutions that seemed to pull the levers of society. A growing environmental awareness, spawned by Rachel Carson’s book Silent Spring and its revelations about the dangers of DDT, showed young people that industrialization was poisoning the planet. As students in this era looked at the world around them, they saw not just political issues to discuss, but moral failings – as Drucker says, “sin.”


Today’s young people see, in many ways, a moral failure of society in epic proportions. Students are very engaged on social issues. A recent study by BestColleges shows that over 70 percent of today’s students are motivated by social justice issues and are acting on those impulses. Topics that most concern students include racial justice, climate change, gun control, and gender equality. The murder of George Floyd sparked a widespread movement against police violence against Black Americans. Anti-Asian hate crime rose 73 percent in 2020. On November 30th, 2021, a 15-year-old student opened fire on his fellow classmates and teachers with a gun his parents had bought him for Christmas, wounding seven and killing four. As I write this, it is the ninth anniversary of the Sandy Hook Elementary school shooting, where a 20-year-old shot 26 people, including 20 children. Gymnasts abused by Larry Nassar, team doctor for the U.S. Olympic Gymnastics Team, reached a $380 million settlement with U.S. Olympic organizations. Climate change has been linked to a number of extreme events in recent months (https://www.nytimes.com/2021/11/17/climate/climate-change-wildfire-risk.htmlhttps://www.cnn.com/2021/08/21/weather/hurricane-henri-climate-change/index.html). So, yes, the ills of society weigh heavily on young people, and some generations seem to feel this weight more than others.


Drucker concludes his essay with some food for thought:

But a society of big organizations also raises in new and acute form the question of the person. What is his relationship to these new leviathans which are at one and the same time his servants and his master, his opportunity and his restraint, his tool and his environment? How can the individual maintain his integrity and privacy in such a society? Is individual freedom necessarily limited to whatever small air space will be left between the towering organizational skyscrapers? In such a society of big organizations, the need becomes more urgent for new answers to the old questions: “Who am I?” “What am I?” “What should I be?” …For once today’s young-adult fashions may foretell the concerns, and refigure the intellectual landscape, of tomorrow.


I keep coming back to Drucker’s remarks about students needing function and status, and how, in a society of big organizations, the questions about individual meaning loom large. For here, Drucker is telling us that students may be signaling views that others in society share. As a social ecologist, Drucker is looking at student activism as a possible “change that has already happened.” Is society as a whole moving towards more concern for the role that the “new leviathans” play? In other words, how could everyone, not just students, find status and function as large organizations played an increasingly important role in society? If institutions control every aspect of my life, where is the room for individual freedom? Is the “small air space” outside of institutions? Or can we find status and function within organizations (which is key to Management as a Liberal Art)?


I can see how this desire for “integrity,” “privacy” and “individual freedom” play a role in today’s student activism. The Parkland, Florida shootings in 2018 catapulted high school students to the forefront of gun control advocacy. Despair over the killing of George Floyd and many other black men at the hands of police officers sparked the Black Lives Matter protests that were particularly visible in the summer of 2020. Teenagers and young adults are some of the most prominent activists fighting to avert climate change. As was the case in the 1960s, young people point to previous generations’ failure and abdication of responsibility for solving these problems. And, as was the case in the 1960s, the tactics that young people use to protest are not always welcomed by larger society. Southerners viewed the Freedom Riders of 1961 as troublemakers, not moral activists. Attempts to curtail inflammatory presenters on college campuses and protestors shouting down speakers at events in today’s climate look like limitations on freedom of speech. When viewed through the lens of Management as a Liberal Art and social ecology, however, we can see how student activism is perhaps a symptom of a larger problem: how do we find individual freedom, dignity, status and function in a society dominated by institutions that, to many, don’t seem to function effectively? Management as a Liberal Art can help us answer these big questions.


By Karen Linkletter Ph.D. November 19, 2024
Interview with Karen Linkletter at the 16th Global Peter Drucker Forum 2024  Video Interview
By Ryan Lee November 7, 2024
Nowhere is management theory demanded more than in managing the knowledge worker, and yet nowhere is management theory more inadequate in addressing a field’s issues than in knowledge work. This is the point Peter Drucker posited in his work Management Challenges for the 21st Century (1991), and to resolve it he came up with six factors that determine the productivity of the management worker. Among these, his final point that management workers “must be treated as an ‘asset’ rather than a ‘cost’” by any given organization is an important concept1. While it only gradually emerged within management theory over the century, it is crucial for any employer and any government to understand and apply if they are to retain a competitive advantage going into the future. Historically, management theory has been about improving the output of the worker through banal efficiency: how to increase the production of steel per head, how to increase the production of cars per hour, how to minimize deficient products, etc. In all these considerations, the worker is a disposable resource. When he is hired, he is set to a particular task that is typically repetitive and thus easily taught, and when he is not needed because of shortcomings in his work, company difficulties, or automation, he is laid off. Referred to as “dumb oxen”, workers were seen in management theory as machines to have productivity squeezed out of. The shift from a majority manufacturing to service-based economy during the first half of the twentieth century changed this dynamic to some extent. The American postwar economic boom introduced the office worker as a common source of employment. This trend continued throughout the conglomerate era of the 1960s and was helped by the decline of the American manufacturing industry in the 1970s. Now in a stage dominated by service and knowledge work, the American economy must approach management differently. The aforementioned cost-asset shift is a demonstration of why this is so, as Drucker’s emphasis on the knowledge worker’s autonomy means that they wield control, not only within their job but over who they should work for as well. This in addition to the high-capital nature of knowledge workers means that the old management theory approach to labor as disposable will backfire catastrophically for any company that tries it with their knowledge workers. It is also important to remember the demographic trends of the United States, and more so the world, in considering why the cost-asset shift is vital. For all of human history until some fifty years ago, population was considered to be in tandem with economic power, given larger populations yielded larger labor forces and consumer markets. Economic growth was thus also correlated with population growth, demonstrated by the historic development of Europe and the United States and the more recent examples of the developing world. Consequently, the worldwide decline in fertility rates, and the decline in population numbers in some developed countries, signals economic decline for the future. In the labor market, smaller populations mean fewer jobs that produce for and service fewer people. Although the knowledge worker has grown in proportion to the total labor market, these demographic declines will affect knowledge workers as well, meaning employers will have a vested interest in retaining their high-capital labor. To enforce this, the cost-asset shift will have to come into play. The wants and needs of the knowledge worker pose a unique challenge in the field of management. Autonomy, for the first time, can be regarded as a significant factor affecting all other aspects of this labor base. What good does a large salary provide a knowledge worker if they don’t feel that they are welcome at an institution? How would they perceive that their work is not being directed towards productive pursuits at their corporation, especially given the brain work and dedication given to it? Of course, the fruits of one’s labor has been a contentious issue in management ever since compensation and workers’ rights became a universal constant with the Industrial Revolution, but this is augmented by the knowledge worker’s particular method of generating value. Given that Drucker poses their largest asset and source of value as their own mind, they will intrinsically have a special attachment to their work almost as their brainchild. Incentivizing the knowledge worker is also only one part of this picture. Per Drucker, the knowledge worker’s labor does not follow the linear relationship between quantity invested and returned. The elaborate nature of knowledge work makes it heavily dependent upon synergy: the right combination of talent can grow an organization by leaps and bounds, while virtually incompatible teams or partnerships can render all potential talent useless. And the human capital cost of the knowledge worker, both in their parents and the state educating them and in cost to their employers, is astronomical compared to all previous kinds of labor. In conclusion, the needs and wants of the knowledge worker must be met adequately, especially in the field of management. Management must almost undergo a revolution to adapt to this novel challenge, for the knowledge worker is the future of economic productivity in the developed world. Those employers that successfully accommodate the demands of this class of talent will eventually reign over those that do not accept that this is the direction economic productivity is headed.  References Drucker, P. F. (1991) Management Challenges for the 21st Century. Harper Business.
By Michael Cortrite Ph.D. November 7, 2024
What is wisdom? The dictionary says it is knowledge of what is true and right coupled with just judgment as to action. Jennifer Rowley reports that it is the “ability to act critically or practically in a given situation. It is based on ethical judgment related to an individual's belief system.” (Rowley 2006 p. 255). So, wisdom seems to be about deciding on or doing an action based on moral or ethical belief in helping other people. This clearly describes Peter Drucker and his often prescient ideas For the 100 th anniversary of Peter Drucker’s birth, Harvard Business Review dedicated its November 2009 magazine to Drucker. In one of the articles about Drucker by Rosabeth Moss Kanter (2009 p. 1), What Would Peter Say? Kanter posits that, Heeding Peter Drucker's wisdom might have helped us avoid—and will help us solve numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry’s failure to adapt and innovate, competitive threats from emerging markets, and the perils of neglecting nonprofit organizations and other agents of societal reform. Meynhardt (2010) calls Drucker a towering figure in Twentieth Century management. He says no other writer has had such an impact. He is well-known to practitioners and scholars for his practical wisdom and common sense approach to management as a liberal art. Drucker believed that there is no how-to solution for management practice and education. Doing more of “this” and less of “that” and vice versa is not how Drucker suggests managers do their work. Rather, Drucker relies more on morality and the virtue of practical wisdom to solve problems related to organizations. The virtue that Drucker talks about cannot be taught. It must be experienced and self-developed over time. A good example of this is Drucker’s Management by Objectives (MBO). Drucker does not give technical advice on how to initiate MBO. Rather he wisdomizes his moral convictions that integrating personal needs for autonomy with the quest of submitting one’s efforts to a higher principle (helping people) ensures performance by converting objective needs into personal goals. (Meynhardt, 2010). Peter Drucker published thirty-eight articles in the Harvard Business Review (HBR) and seven times won the McKinsey Award presented annually to the author of the best article published during the previous year in HBR. No other person has won as many McKinsey awards as Drucker The former editor-in-chief of Harvard Business Review, Thomas A. Stewart, quotes Peter Drucker; “The few of us who talked of management forty years ago were considered more or less deranged.” Stewart says that this was essentially correct. Harvard Business Review's very mission is to improve management practice. Stewart says this mission is inconceivable without Drucker’s work. Drucker’s work in management planted ideas that are as fruitful today as they ever were. Stewart posits that each year, managers discover extraordinary and immediate relevance in articles and books that were written before they were born or even before their parents were born. Stewart (2016) tries to answer the questions: Why does Drucker’s work endure? and Why is Drucker still relevant? First, was Drucker’s talent for asking the right questions. He had an instinct for being able to not let the urgent drive out the important, for seeing the trees, not just the forest. This allowed him to calmly ask pertinent questions that encouraged clients to find the proper course to take. Secondly, Drucker was able to see whole organizations. Instead of focusing on small particular problems. Ducker had the ability to find the overarching problem as well. Stewart uses Drucker’s 1994 HBR article, The Theory of the Business to make this point. Many people were trying to analyze the problems of IBM and General Motors by looking for root causes and trying to fix the blame. Drucker, on the other hand, argued correctly that the theories and assumptions on which they had managed successfully for many years were outdated. This article is as relevant today as it was in 1994 because Drucker took the “big picture view.” And no one else has ever been so skillful at describing it. Thirdly, starting in 1934, Drucker spent two years at General Motors with the legendary Alfred P. Sloan, immersed in the workings of the automaker and learning the business from within. This allowed him to talk with authority, but he has always stayed “street smart and wise.” This mentoring helped give Drucker the gift of being able to reason inductively and deductively. He could infer a new principle or a theory from a set of data or being confronted with a particular problem; he could find the right principle to apply to solve it. Drucker’s first article published in HBR, Management Must Manage, challenged managers to learn their profession not in terms of prerogatives but in terms of their responsibilities, to assume the burden of leadership rather than the mantle of privilege. Many in the management/leadership field probably found Drucker to be “deranged,” but in 2024, this is important advice for leader (Stewart 2006). Just a few more of Drucker’s ideas that seemed well outside the mainstream when he proposed them but are standard practice today include: Managing Oneself, Privatization, Decentralization, Knowledge Workers, Management by Objectives, Charismatic Leadership Being Overrated, CEO Outsize Pay Packages, and Enthusiasm of the Work of the Salvation Army (Rees, 2014). Clearly, Drucker remains relevant! References: Kanter, R. 2009. What would Peter say? Harvard Business Review. November, 2009. Meynhardt, T. 2010. The practical wisdom of Peter Drucker: Roots in the Christian tradition. Journal of Management Development Vol. 29. No. 7/8. Rees, M. 2014 The wisdom of Peter Drucker. Wall Street Journal. Dec. 12, 2014. Rowley, J. 2006. Where is the knowledge that we have lost in knowledge? Journal of Documentation. Vol. 62, Iss. 2. 251-270. Stewart, T. 2006. Classic Drucker. Editor Thomas A. Stewart. Harvard Business School Publishing Corporation.
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